See the electorate as it actually is.
Torus interviews voters at scale, models the narratives that move them, and turns a fragmented electorate into a working map — so your campaign can speak to voters in the language they use, on the issues they care about.
A continuous loop — investigation, message, deployment, feedback.
Static polling and a quarterly memo aren't the cycle democracy actually runs on. Torus closes the loop — each stage feeds the next, building feedback into iteration.
Listen
Conduct 15-30 minute interviews with stratified samples of the target electorate — in voters' own words, not closed-end checkboxes.
Learn
Train a campaign-specific narrative model on the transcripts plus environmental context. Surface the latent segments and the language that binds them.
Lead
Generate dynamic message recommendations by segment, channel, and moment — ranked by predicted persuasion lift on the voters who matter.
Learn again
Field response, ad recall, and follow-up interviews close the loop. The model re-weights as needed — the brief you get in October is not the brief from June.
Three deliverables, one continuous brief.
Torus replaces the polling memo, the segmentation deck, and the messaging guide with a living workspace your strategy team can count on for integrated data and current action.
The Sentiment Map
A living portrait of the electorate — multiple thematic narrative segments, the language that defines them, and how to approach them.
The Message Brief
Segment-tuned message recommendations with predicted lift, sample copy, and channel mix — in the language your voters actually use.
The Feedback Loop
Track how a deployed message lands — in ad recall, in social listening and in the field — and the model re-weights itself before your next buy.
An electorate is not partisan coalitions — it's a kaleidoscope.
Torus identifies the latent narratives voters carry — the stories they tell themselves about the country and their place in it — and surfaces where seemingly disparate voters share belief, priority, and emotional register.
A voter is not a data point — they are a trajectory.
A single survey tells you where a voter stands today. Torus follows voters within and across cycles — modeling not just position, but velocity, bearing, and the events that bend the line. The electorate is a system in motion; we treat it as one.
Velocity
How fast a voter is moving through narrative space. Rapid shifts mark a persuadability window — the moment to enter the conversation. Slow drift means stable cohort behavior; don't waste the buy.
Bearing
Two voters in the same segment today can be heading in opposite directions. Bearing forecasts where they'll be next cycle — so the brief reflects who they are becoming, not just who they were.
Inflection
Events bend the line — a layoff, a school board fight, a hospital closure, a wedge ad. We model both the event and the magnitude of response, so you see causation, not just correlation.
A working surface, not a quarterly memo.
Strategists, organizers, and creative teams all live in the same view — segments, messages, lift, and the voter language behind every recommendation.
Built on transcripts, not toplines.
Closed-end polling tells you what people will agree to. Torus is built on what they actually say — long-form interviews, contextual data, and a model that treats narrative as the unit of analysis, not the issue.
Open-ended, subject-guided interviews
15-30 minute conversations sampled to district-level quotas. We start from voter language, not pollster categories.
Campaign-specific narrative model
An LLM trained on transcripts plus environmental data: media diet, regional economy, ballot context. Each campaign gets its own model, not a shared one.
Lift simulated, then field-tested
Message candidates are scored against the model, then validated against held-out interviews and in-field ad recall waves before recommendation.
Transparent provenance
Every recommendation links to the voter quotes and segment evidence it rests on. Your team can audit the chain back to the human voice.
A campaign that listens first
wins more than once.
Tell us about your race. We'll send a sample sentiment brief and walk you through the workspace.